vida

animation & static/video social

During my first year with STARZ,

I worked across multiple original series campaigns including Vida: a female and queer driven show set in the Latino community of Lincoln Heights. My role for this campaign was concepting, static design for social and video editing, but my favorite task was the custom illustrations and animations I created for the show's 3rd and final season. The characters on the show are so dynamic and have a lot of personality, so it was a fun challenge getting that to shine through in some of these animations. My process started with drawing assets in ProCreate and Illustrator, then moving those assets into Photoshop or After Effects to create and export the final animations.