THE CHEESECAKE FACTORY

In 2021 and 2022,

I was a part of The Cheesecake Factory social design and strategy team at MOCEAN. I joined the team as a lead designer just as our company was hired to be the agency of record for all things cheesecake. In collaboration with my team, I conceptualized and designed various different spots for social platforms and web advertising. The goal was to give The Cheesecake Factory an edgy, quick-witted social media presence while staying true to the restaurants brand and voice. We achieved this by playing into social and pop-culture trends as well as current events. This was a really fun account and team to be a part of, where I really got to let my strategy and design skills shine.