ghost paradise

In May of 2022, 

I was commissioned to Art Direct the branding for a new business endeavor of someone very near and dear to me. The business model is fashion and fungi, a one stop shop for vintage up-cycled clothing and medicinal psilocybin. My favorite part about this project was the conceptual stage for the logo. We had a few different ideas floating around, but decided a little mushroom ghost with a tropical cocktail was just too fun to pass up. I created the logo by first sketching it out and establishing a color profile in ProCreate, then once we had the style and colors approved, I took everything into Illustrator where I created full color, black, and white versions of the logo mark and title treatment. Then it was time to move into establishing a look for business cards and repurposing the branding for merchandise and product packaging.